BMW has announced recommended price reductions across its UK range effective September 1, 2000, representing an average value improvement of over 10 per cent, with the flagship M5 reaching 16.9 per cent. 

This move reflects BMW's determination to offer its customers the best possible value for their money and to remove any uncertainty about pricing in the UK. This means that many models - when specification adjusted - are now cheaper than they were seven years ago! 

Even customers for the X5, BMW's new 4x4 Sports Activity Vehicle, who have vehicles on order will pay up to £2795 less than they were expecting.

Jim O'Donnell, Managing Director of BMW (GB), said, 

"I am keen to restore market stability following a period of uncertainty over pricing. UK customers can be totally confident that BMW dealers offer the best possible value for money as well as outstanding service, including 3 year warranty and emergency service. In my opinion this value improvement will threaten the very survival of the importers and dot com companies who sought to make a fast buck."

Customers seeking more information should contact their local BMW dealer or visit the BMW (GB) Ltd website.

Here are the recommended prices: