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As
a four door saloon or cabriolet BMW's 326 sold extremely well and
would go on to sell some 15,949 units by close of production in
1941. However, it was distinctly family oriented and not for the
more sporting enthusiast. Instead of providing a 326 derived sports
alternative BMW leapt forward with the introduction of the 328, an
out-and-out sports car, which would firmly establish the company's
competition reputation.

BMW 327 Coupe from the side. Many 327's sported distinctive,
two-tone colors.
BMW
debuted the 327 in 1938 and benefited from aspects of both
predecessors. It took a shortened version of the rigid 326 box
chassis, but had rear semi-elliptic leaf suspension, and offered
power unit alternatives of either the higher compression 326
version or the 80bhp hemi-head triple carburetor 328
engine.
At
first, the 327s came only with a high-compression edition of the
326's engine. Then, from April 1938, the triple-carburetor 328
engine was offered optionally, cars so equipped being rather
clumsily described as 327/28 models.
In keeping with its sporting rather than racing intentions,
two stylish coachwork alternatives were offered, a Cabriolet or Coupé, both provided by Autenrieth of Darmstadt and
transported to Eisenach for completion.
A
total of 1396 327 BMWs were produced of which it is thought 300
were coupés. Production of all types stopped in 1941.
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