BMW developed the 7 Series L7 for customers seeking more than just comfort from the finest luxury car money can buy. 

• For those who expect ample room in which to relax. 

• For those who feel they have a right to exclusivity and a unique ambience. 

Dynamic driving characteristics and superior road safety are both typical of BMW and ensure active safety at its best. 

Developed by means of the most advanced and sophisticated computer-aided design methods, the body of the BMW L7 ensures optimum static and dynamic flex and torsion stiffness. 

The passenger cell is designed and built as a safe survival area for extreme collisions.

The comprehensive safety concept includes driver and front passenger airbags, sidebags and headbags to provide protection from the rear, from the side, or from above in the event of a rollover.

The BMW L7 comes standard with Dynamic Brake Control (DBC), Dynamic Stability Control (DSC), Automatic Stability Control + Traction (ASC+T) and Tire Pressure Control (TPC).

This car indulges its passengers with superb craftsmanship from BMW Individual. 

The Interior:

The perfect finishes on the soft leather interiors enhance the overall quality and finish of the car. 

The interior of the BMW L7 is both elegant and functional. Whether entertaining guests or conducting a business meeting, the L7 offers superior levels of comfort. 

• A sliding partition window between the front and rear allows for added privacy. 

• A coolbox behind the center armrest has storage for chilled beverages and glasses. 

• A built-in fax machine and rear telephone provide the perfect mobile office for those on the move. 

BMW showed the L7 equipped with a mobile multimedia office. The ultimate multimedia machine was introduced at the Automobilsalon 2001 show in Geneva.