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Ladies and Gentlemen,
Welcome
to this BMW Group press conference here in Detroit. We have just
completed a very successful business year 2002.
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Early last year we
were confident enough to forecast that sales of BMW and MINI brand
vehicles would break the one-million-unit barrier in 2002, despite a
difficult environment for the global economy at that time.
We made this
forecast a reality. The BMW Group continued its dynamic growth in the year
2002 and achieved a new record year with both its automobiles and
motorcycles.
We have delivered
1.057 million BMW and MINI brand automobiles to our customers throughout
the world. That is about 17 percent more than in the previous year.
BMW
motorcycles also set a new record in 2002 with over 92,000 motorcycles
sold throughout the world, an increase of 9 percent on the previous year's
sales figures, the tenth consecutive annual record. This has to be seen in
view of the fact that key motorcycle markets are experiencing a slump.
When industry
figures are compared, it becomes apparent that the worldwide retail
performance for BMW Group automobiles developed better than the overall
market and also better than the premium segment as a whole.
Last year,
over 900,000 vehicles were sold of the BMW brand alone. With 913,000 units
this was about 4 percent more than in the previous year.
The key milestones for us in the last
business year were the world introduction of the 7 Series in all
international markets and the launch of the BMW Z4 roadster here in the
US.
As far as the
7 Series is concerned, we sold over 60 percent more vehicles than in the
previous year. This also puts the new 7 Series above the level of its
predecessor model in the year after the new model's introduction.
In addition,
we have seen the worldwide market introduction of the MINI brand. Taking
the year 2002 as a whole, we have sold 144,000 MINIs, far exceeding our
expectations.
MINI is already sold in about 60
different markets around the world. This is unique for an automobile in
this vehicle class. The MINI has not only enabled us to establish
ourselves in the premium small car segment, but has also created the first
global small car.
It is
estimated that during the first nine months of 2002 over 800,000
automobiles - that is around 700,000 BMWs and over 100,000 MINIs - are
expected to have been sold, an increase in sales of about 19 per cent. In
the motorcycle segment worldwide sales are expected to have risen to
83,000 units, an increase of around seven per cent as compared to last
year. We will inform you of the exact sales figures shortly.
As a result
of this encouraging sales situation we are now able to confirm our
previous forecasts for the whole year. This means that 2002 will be
another good year for the BMW Group.
Should the
economic climate remain as it is, we will sell more than one million
vehicles of the BMW and MINI brands. This means that turnover and earnings
will exceed the record high achieved in 2001.
Due to the enormous success in over
50 markets worldwide now we anticipate that we will increase the sales
volume of 120,000 for the MINI brand during the current year by
approximately a further ten per cent.
The North
American market was particularly significant in its contribution to our
excellent sales results. We were more successful with our automobiles and
motorcycles in this market in the year 2002 than ever before.
Tom Purves
will explain the development of our business operations in North America
in more detail in just a moment.
Built on the
dynamic growth of our sales in the international markets, the BMW Group
will also exceed the record figures of the previous year in terms of the
sales and profits recorded for 2002.
Ladies and
gentlemen,
A perceptible and sustainable stimulation of the world economy is
difficult to foresee in view of the tense international political climate
and the developments of the capital markets. All in all the world economy
could accelerate in the second half of 2003 at the earliest.
In the US, we
are anticipating a modest upturn, which should accelerate in the course of
the year. We expect Europe to develop similarly to the US, although the
growth dynamics are not likely to be as strong there.
The prospects
for Asia, not including Japan, are generally favorable. However, it is
still uncertain as to whether the slow recovery of the western industrial
nations will influence the dynamics of the upswing in Asia. In Japan,
structural problems in the finance sector will stand in the way of a
lasting upturn in the economy in the medium term.
In terms of
our sector, the same will once again be true of 2003: no development will
apply equally to all segments. We anticipate that the premium segments
will develop better than the mass segments in 2003. This is a positive
starting position for the BMW Group in order to continue its dynamic
development in the year 2003.
This is
because we are the only multi-brand manufacturer in the industry that
focuses with its brands solely on the premium segments of worldwide
automobile markets. We are therefore well positioned in respect to future
market requirements. It is our strategy to grow in the established markets
and with the established model series, and in addition to expand into new
markets and with new models. This applies to our motorcycles, too.
In this
context, the year 2003 will be one of the most important product years for
our company ever.
At the very beginning, the
Rolls-Royce brand with a completely new sedan extends the product
portfolio of the BMW Group in the absolute top segment. This means that
our premium automobile product portfolio now ranges from small vehicles to
the absolute luxury class.
The new Rolls-Royce
Phantom is also the start of the largest scale product initiative ever
undertaken by the BMW Group within a single year.
With the BMW brand we will be
introducing the new 5 Series sedan, as well as presenting two completely
new series, the BMW X3 and the BMW 6 Series, which will expand our
line-up. There will also be two revised BMW 3 Series models. The brand
MINI will see the introduction of a diesel version in Europe.
In the years that
follow, other new products as part of our expansion will include among
others the new 5 Series Touring, the BMW 6 Series Convertible and the new
BMW 1 Series.
With our
significantly expanded product range, we aim to increase sales by no less
than 40 percent to 1.4 million vehicles by 2008 - our long-term planning
horizon. We will thus lift the BMW Group to an entirely new level.
Ladies and
gentlemen,
I would now
like to call on Tom Purves to provide the latest news from BMW of North
America. Tom, the floor is yours!
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