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Ladies and Gentlemen,
May I
bid you a cordial welcome to the BMW Group on the occasion of the
Paris Motor Show. Before dealing with the latest developments at BMW
which we are presenting to you in Paris this year, let us first take
a look at the current business situation at the BMW Group.
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Although the
available figures are still only estimates, we can indeed confirm that at
the end of the third quarter there has been growth in all segments and in
all regions. Both, the BMW and the MINI brand are growing, we are growing
in Europe, in the USA and in Asia.
It is
estimated that during the first nine months of 2002 over 800,000
automobiles - that is around 700,000 BMWs and over 100,000 MINIs - are
expected to have been sold, an increase in sales of about 19 per cent. In
the motorcycle segment worldwide sales are expected to have risen to
83,000 units, an increase of around seven per cent as compared to last
year. We will inform you of the exact sales figures shortly.
As a result
of this encouraging sales situation we are now able to confirm our
previous forecasts for the whole year. This means that 2002 will be
another good year for the BMW Group.
Should the
economic climate remain as it is, we will sell more than one million
vehicles of the BMW and MINI brands. This means that turnover and earnings
will exceed the record high achieved in 2001.
Due to the enormous success in over
50 markets worldwide now we anticipate that we will increase the sales
volume of 120,000 for the MINI brand during the current year by
approximately a further ten per cent.
As a result
of this high demand we have expanded the previous shift-work system at our
MINI plant in Oxford.
What are the
reasons for our continuing success, bearing in mind the economic situation
on the world markets, which is not so easy at the moment.
The BMW Group
has applied a clear and - as the results show - right corporate strategy
by concentrating on the premium segments of the market. Therefore we shall
continue to do what has made us successful in the past and today and,
moreover, to be resolute in using new opportunities to carry on building
on this success.
Growth and
expansion are the aim of the BMW Group. We define the difference between
growth and expansion as follows: To us growth means using our existing
product portfolio to increase our success on all markets in which we
participate.
Expansion is
something which extends beyond this growth. To us expansion means breaking
into new segments with new products or using our product portfolio to go
into markets where we have not been present yet.
On the
product side our strategy of growth and expansion signalizes that we will
continue to be consistent in exploiting growth potential in our
traditional segments. As we all know - the BMW 3, 5 and 7 Series are in a
strong position.
Based on this
core we aim to extend our product portfolio into new market segments. This
is expansion exceeding the limits of growth. Examples of this are the new
version of the BMW 6 Series which revives the brand tradition with the
introduction of large coupés and convertibles, the BMW 1 Series and the
BMW X3.
Furthermore,
we are expanding in the small car segment with the globally successful
introduction of the MINI product range to which we are adding new models
such as a MINI featuring a diesel engine, for example, and from 2003 we
are expanding in the luxury car segment, with the take-over of the Rolls
Royce brand and with a completely new saloon.
With this
product initiative we maintain exclusivity whilst focusing on further
specific market segments. This means that the BMW Group will offer one
hundred per cent solutions for the premium segment of the world market,
and not just a little of everything. This is not our idea of the word
premium. Above all, our product initiative deepens the "footprint" of the
BMW brand. We will only break into new segments if we remain true to the
BMW image, meaning that this segment must have a demand for a vehicle
which possesses typical BMW characteristics.
The BMW brand stands for a promise of
fascinating, individual automobiles and we shall continue to keep our
promise in this respect. A part of this promise is never to build a boring
BMW.
As far as the
market is concerned, part of our strategy of growth and expansion is
ongoing growth on established markets. Thus we continue to focus on the
three main markets - Western Europe, the USA and Japan, which remain just
as important to us as they have always been.
In addition
to growth our market initiative is aimed at expanding to those new markets
and regions which offer clearly visible growth potential for our premium
business activities.
For this
reason we shall make use of opportunities offered in the Asian-Pacific
markets. Just last year we launched subsidiaries in Indonesia and in the
Philippines and are currently further expanding our production plant in
Thailand. Moreover, we have entered negotiations in China for a
manufacturing license. While doing this we remain true to our concept of
"production follows the market". It is our aim to be just as successful in
China as we have been on other markets - for example in the USA.
Ladies and
Gentlemen, and now I would like to present to you the latest example of
our product initiative: as well as the new diesel models 730d and 740d
added to our 7 Series model range, above all our new BMW Z4 is having its
world premiere here in Paris.
This new
Roadster from BMW adheres to a long company tradition which began way back
in 1936 with the launching of the BMW 328, and continued with the BMW 507,
leading us right up to the BMW Z1 and BMW Z3. The roadster segment is the
one in which BMW brand characteristics become most evident.
Rarely has
any other vehicle type influenced the BMW profile so decisively and as
often as the Roadster has. Now the BMW Z4 is BMW's new embodiment of the
open two-seater, representing at the same time the sporting side of our
new design language.
The Z4 has all the attributes that
visibly render it a genuine Roadster. Its shape - a long bonnet, a
tailor-made cockpit, and a short tail - and, of course, a soft top typical
of a Roadster, making it indeed a very special car of its class. Powered
by our straight 6-cylinder engine it also offers extremely precise and
safe handling, providing sheer driving pleasure.
Although this
is sufficient to place the Z4 into the premium roadster segment, the car's
superior characteristics and product quality are evident in numerous other
details. For example the fastest fully automatic roof of its class, the
electric power-assisted steering perfectly adapted to the vehicle's sporty
character, or the use of high-quality materials in the interior.
The BMW Z4 is
produced in our Spartanburg plant for delivery to worldwide markets. It is
being launched in America this autumn, followed by the European markets in
the spring of 2003.
We are
convinced that with this new Roadster we have again succeeded perfectly in
conveying those typical BMW brand qualities, much to the satisfaction of
our customers. We firmly believe that the Z4 will set new standards in its
segment.
Ladies and Gentlemen, may I present
the new Z4.
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